The one-minute company explanation
Give someone enough understanding to ask a better second question.
Read the planFOR FOUNDERS / BEFORE THE BIG MEETING
Pitch playbooks
Someone should be able to describe your idea after the video ends. Give them a person with a problem, a glimpse of the solution working, and a reason to take the next conversation.
A pitch that starts with their problem
Make a short sales video around one relevant situation and one practical next step.
Read the planLet the team explain the work
Record a clear account of the team, the problem and the progress you can demonstrate.
Read the planMake the demonstration carry the claim
Let the viewer see the product do the thing your pitch promises.
Read the planShow the project people would support
Plan a project video around what exists, what remains to be done and why support matters.
Read the planRecord the argument in pieces
Capture a pitch in short sections so the edit can improve the pace without changing the argument.
Read the plan