Show the project people would support

The story worth telling

A polished vision can leave viewers unsure what their contribution enables. Show the current object or prototype and explain the next practical stage. Keep the maker’s voice close to the work.

Three things to capture

1. The maker and current prototype
2. The project in use or development
3. The next stage explained visually

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Check campaign details, delivery statements and risk explanations against the actual campaign materials.