A pitch that starts with their problem

The story worth telling

A generic company overview asks the viewer to do the connecting work. Name the task your prospect is trying to improve, show a relevant example and give them an easy way to continue the discussion.

Three things to capture

1. The relevant problem stated plainly
2. A working demonstration
3. The proposed next step

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Do not imply you have researched private details or worked with the prospect when you have not.