Make the demonstration carry the claim

The story worth telling

If you claim the workflow is simpler, show the workflow. If the product is a prototype, show the prototype. The video becomes easier to trust when the picture and the language describe the same stage of reality.

Three things to capture

1. The task before the product
2. The product performing the task
3. The observable result

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Remove unsupported guarantees and check that the edited demonstration represents normal operation.