The one-minute company explanation

The story worth telling

A first pitch video does not need to contain the whole deck. Show who struggles, what your product changes and what evidence exists today. A smaller, credible argument is easier to remember than an ambitious list of future possibilities.

Three things to capture

1. The founder explaining the problem
2. The current product working
3. A clear next conversation

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Verify every metric and make the status of prototypes or pilots clear.