Let the team explain the work

The story worth telling

Application videos often have their own instructions. Follow them first. Within that boundary, make sure the viewer can hear the people building the company and understand what has actually been done.

Three things to capture

1. The team speaking clearly
2. The current product or prototype
3. Evidence of progress you may disclose

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Check the programme’s current requirements and disclose only information you are authorised to share.