The footage to gather
- The communication problem
- A labelled concept
- The production steps
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a narrated presentation
Opening
Explain the decision the presentation should help someone make.
Middle
Give each scene one supporting point and keep charts, dates and labels readable.
Ending
Summarise the trade-off and identify the next decision owner.
Review it for agencies
Label mock-ups and distinguish included work from optional scope.
Ask yourself: Would the argument still make sense without decorative visuals?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.