The footage to gather
- The communication problem
- A labelled concept
- The production steps
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a one-minute pitch
Opening
Use the opening ten seconds to establish the problem.
Middle
Reserve the middle for a real demonstration or a dated piece of evidence; cut secondary claims first.
Ending
Use the final seconds for the ask and a way to follow up.
Review it for agencies
Label mock-ups and distinguish included work from optional scope.
Ask yourself: Can the pitch fit the intended time without rushing its evidence?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.