The footage to gather
- The communication problem
- A labelled concept
- The production steps
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a decision-focused pitch
Opening
State the problem in terms the intended decision-maker uses.
Middle
Show the strongest piece of evidence and explain what it does and does not prove.
Ending
Make a single, specific ask with a clear next step.
Review it for agencies
Label mock-ups and distinguish included work from optional scope.
Ask yourself: Can the viewer repeat the problem, evidence and ask after watching?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.