The footage to gather
- The starting task
- The uninterrupted demonstration
- The visible result
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a decision-focused pitch
Opening
State the problem in terms the intended decision-maker uses.
Middle
Show the strongest piece of evidence and explain what it does and does not prove.
Ending
Make a single, specific ask with a clear next step.
Review it for product demos
Keep cause and effect intact and do not edit around a limitation that affects the claim.
Ask yourself: Can the viewer repeat the problem, evidence and ask after watching?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.