The footage to gather
- The starting task
- The uninterrupted demonstration
- The visible result
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a one-minute pitch
Opening
Use the opening ten seconds to establish the problem.
Middle
Reserve the middle for a real demonstration or a dated piece of evidence; cut secondary claims first.
Ending
Use the final seconds for the ask and a way to follow up.
Review it for product demos
Keep cause and effect intact and do not edit around a limitation that affects the claim.
Ask yourself: Can the pitch fit the intended time without rushing its evidence?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.