The footage to gather
- The client's brief
- An example of the approach
- The handover format
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a narrated presentation
Explain the decision the presentation should help someone make.
Give each scene one supporting point and keep charts, dates and labels readable.
Summarise the trade-off and identify the next decision owner.
Review it for freelancers
Use only cleared portfolio work and be explicit about scope.
Ask yourself: Would the argument still make sense without decorative visuals?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.